It's Our Nature® To Have A Vision...
A vision to connect the wellness of oneself to the health of the Earth and all her creatures. A vision to move in the Rhythm of Nature. A vision to choose experiences and products that respect our Earth and our global community.
The It's Our Nature® Promise...
It’s Our Nature® promotes products and outdoor experiences that connect our health with the health of the earth. Healthy-Wear for People Who Care® reflects a wide selection of products screened for social and environmental responsibility. Moving in the Rhythm of Nature encourages movement in our natural world.
Our Products...
Products are made with “chemical-free” fiber
When fabric has a color, it is either the color of the fiber ‘foxfibre’ (brown or green) or non-toxic dye
The labor to create the product is fair; no sweatshops!
Minimal or No packaging
Customer satisfaction and education is our goal!
Featured products
New Arrivals
Clark L/XL
This stylish hat is L/XL size and fits 22.75 or hat size 7-1/4″. It is a hand woven palm with a stretch sweatband and UPF 50+. Trimmed in brown with a matching brown & khaki hat band.
Clark L/XL
This stylish hat is L/XL size and fits 22.75 or hat size 7-1/4″. It is a hand woven palm with a stretch sweatband and UPF 50+. Trimmed in brown with a matching brown & khaki hat band.
Elegant Ranch
Check out our wide brim women’s ranch hat for an elegant hat that will provide UPF 50+ protection from the sun and look good too – shop now!
Elegant Ranch
Check out our wide brim women’s ranch hat for an elegant hat that will provide UPF 50+ protection from the sun and look good too – shop now!
Abby
Stylish & functional, the Abby hat protects from the sun & is hand-woven to perfection. No accessory is more durable or fun to wear. Order yours today!
Abby
Stylish & functional, the Abby hat protects from the sun & is hand-woven to perfection. No accessory is more durable or fun to wear. Order yours today!
Angler Lattice S/M
Palm hats uniting the traditional art of weaving with contemporary hat design.
Angler Lattice S/M
Palm hats uniting the traditional art of weaving with contemporary hat design.
Angler Lattice L/XL
Palm hats uniting the traditional art of weaving with contemporary hat design.
Angler Lattice L/XL
Palm hats uniting the traditional art of weaving with contemporary hat design.
Beach
ula hats are rated with the highest degree of sun protection – UPF 50+ – by the California Polytechnic Textile Research and Testing Laboratory, meaning sunlight won’t filter through, keeping your skin safe and healthy. Tula hats are hand-woven in a village along a mountainous region of Mexico adhering to the local tradition used for centuries. They are made using 100 percent natural palm fiber, which is a sustainable, environmentally friendly fiber grown along the Mexican coast.
Beach
ula hats are rated with the highest degree of sun protection – UPF 50+ – by the California Polytechnic Textile Research and Testing Laboratory, meaning sunlight won’t filter through, keeping your skin safe and healthy. Tula hats are hand-woven in a village along a mountainous region of Mexico adhering to the local tradition used for centuries. They are made using 100 percent natural palm fiber, which is a sustainable, environmentally friendly fiber grown along the Mexican coast.
Brazo S/M
Don’t imagine yourself in one of those old-style cowboy hats you’ve always wanted – make it a reality with our Unisex Brazos Natural Hat. You’ll love the fine handwoven quality of these palms, crafted using a tradition over 400 years old in a tiny village in Mexico. The brown strip around the base of the hat adds a unique style and marks the hat’s unique form.
These country western hats have a 3½” brim, providing plenty of shade for your face – not to mention their UPF50+ sun protection rating. The stretch sweatband along the inside will keep your head cool, too. This hat is truly a treasure, and one you’ll find yourself picking up over and over again, whatever adventure you’re about to embark on.
Brazo S/M
Don’t imagine yourself in one of those old-style cowboy hats you’ve always wanted – make it a reality with our Unisex Brazos Natural Hat. You’ll love the fine handwoven quality of these palms, crafted using a tradition over 400 years old in a tiny village in Mexico. The brown strip around the base of the hat adds a unique style and marks the hat’s unique form.
These country western hats have a 3½” brim, providing plenty of shade for your face – not to mention their UPF50+ sun protection rating. The stretch sweatband along the inside will keep your head cool, too. This hat is truly a treasure, and one you’ll find yourself picking up over and over again, whatever adventure you’re about to embark on.
Brazo L/XL
Don’t imagine yourself in one of those old-style cowboy hats you’ve always wanted – make it a reality with our Unisex Brazos Natural Hat. You’ll love the fine handwoven quality of these palms, crafted using a tradition over 400 years old in a tiny village in Mexico. The brown strip around the base of the hat adds a unique style and marks the hat’s unique form.
These country western hats have a 3½” brim, providing plenty of shade for your face – not to mention their UPF50+ sun protection rating. The stretch sweatband along the inside will keep your head cool, too. This hat is truly a treasure, and one you’ll find yourself picking up over and over again, whatever adventure you’re about to embark on.
Brazo L/XL
Don’t imagine yourself in one of those old-style cowboy hats you’ve always wanted – make it a reality with our Unisex Brazos Natural Hat. You’ll love the fine handwoven quality of these palms, crafted using a tradition over 400 years old in a tiny village in Mexico. The brown strip around the base of the hat adds a unique style and marks the hat’s unique form.
These country western hats have a 3½” brim, providing plenty of shade for your face – not to mention their UPF50+ sun protection rating. The stretch sweatband along the inside will keep your head cool, too. This hat is truly a treasure, and one you’ll find yourself picking up over and over again, whatever adventure you’re about to embark on.
Carmel Black Band
- Approx. size 22 3/4″ or hat size 7 1/8 – 7 1/4
- Approx. 4″ Dome brim
- Grosgrain inner band
- Hand-woven palm
- UPF 50+
Carmel Black Band
- Approx. size 22 3/4″ or hat size 7 1/8 – 7 1/4
- Approx. 4″ Dome brim
- Grosgrain inner band
- Hand-woven palm
- UPF 50+
Child Abby
This adorable hat is child size with 3″ brim it comes in one size 21″ or hat size 6-5/8. It is hand woven palm with a grosgrain sweatband and UPF 50+. Tula Hats were tested at the Textiles Laboratory at California Polytechnic State University and came back with glowing reviews. Our hats were tested specifically with the intention of finding out their UV transmittance rate. They scored UPF 50+ (a zero UV transmittance score!). Each piece is hand-woven and unique. Variations in color or weave are natural occurences. The color of the palm will vary. The size of the brim can also vary slightly.
Child Abby
This adorable hat is child size with 3″ brim it comes in one size 21″ or hat size 6-5/8. It is hand woven palm with a grosgrain sweatband and UPF 50+. Tula Hats were tested at the Textiles Laboratory at California Polytechnic State University and came back with glowing reviews. Our hats were tested specifically with the intention of finding out their UV transmittance rate. They scored UPF 50+ (a zero UV transmittance score!). Each piece is hand-woven and unique. Variations in color or weave are natural occurences. The color of the palm will vary. The size of the brim can also vary slightly.
Child Cowkid
- One size (approx. 19.5″)
- Approx. 2 1/2″ brim
- Cotton blend sweatband
- Hand-woven palm
- UPF 50+
Child Cowkid
- One size (approx. 19.5″)
- Approx. 2 1/2″ brim
- Cotton blend sweatband
- Hand-woven palm
- UPF 50+
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